Pembrokeshire Mortgage Centre Ltd trading as County Financial Consultants is Authorised and Regulated by the Financial Conduct Authority. Financial Services Register Number 479220. Registered in England & Wales, Company Number 4680558.

Registered Office address: Sea View, Cambrian Terrace, Saundersfoot, Pembrokeshire, SA69 9ER. Trading address: as per our registered office.

The guidance and or advice contained within this website is subject to the UK regulatory regime and is therefore primarily targeted to customers in the UK.

© Pembrokeshire Mortgage Centre Limited trading as County Financial Consultants, 2017. All rights reserved.

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01834 815062

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Sea View, Cambrian Terrace, Saundersfoot, Pembrokeshire, SA69 9ER

County Financial Consultants' Code of Ethics


1. To act honestly and fairly at all times when dealing with clients and to act in the best interests of each client and treat them fairly

2. To act with integrity in fulfilling the responsibilities of your appointment and seek to avoid any acts, omissions or business practices which damage the reputation of County Financial Consultants and financial services industry

3. To observe applicable law, regulations and professional conduct standards when carrying out financial services activities

4. To observe the standards of market integrity, good practice and conduct required or expected of participants in markets when engaging in any form of market dealing

5. To only make recommendations that are suitable, appropriate and that puts the interests of the client first

6. To attain and actively manage a level of professional competence appropriate to your responsibilities and commit to continued learning to ensure the currency of your knowledge, skills and expertise

7. To decline any engagement for which you are not competent unless you have access to such advice and assistance as will enable you to carry out the work competently

8. To uphold the highest personal and professional standards 

County Financial Consultants is committed to observing the highest standards of ethical behaviour and as such expects its advisers to observe and abide by the following: