Being Independent Financial Advisers mean we are not tied to any specific product or provider, allowing us to help find you the most suitable product for you, whilst acting in your best interests at all times. We abide by our code of ethics at all times, which can be accessed at any time from the bottom of this page. If you need advice, please don't hesitate to contact us.

There are a range of reasons you may need to see a financial adviser, such as:

  • You may want to start saving for a pension

  • You may need advice on how to achieve a specific financial goal (to purchase a new car or to put money aside for your children / university fees

  • Your circumstances may change and you need to review your finances

  • Retirement may be close and you need to make sure you are making the most of your pensions and investments

  • To understand your options in reducing any debts you may have

  • Advice on a mortgage to purchase a new home or rental property


Independent advice is not the only option available
If you go to your high street bank you may be greeted by a financial adviser, but they could well be ‘tied’ to recommending and promoting the products of the bank, or a single insurance/investment company to which the bank has an allegiance. So why do we need independent advisers, and how can customers be sure they are getting a fair deal?

The Financial Conduct Authority (FCA)
The FCA, to give it its shorter title is the independent watchdog that regulates all financial and insurance firms – this ranges from the largest multinational bank, to the financial adviser operating as a sole trader. The FCA handbook lays down the rules and guidance to which all regulated Advisers must adhere to. The rules are freely available from the FCA’s website– Please note by clicking on this link you will leave our website and enter into a third party website of which our firm is not responsible for the content.

How do I know the company I am dealing with is independent?
Independent advisers are able to select product for customers from the whole of market – that means they can potentially recommend any product from any company providing it suits the customer’s needs and objectives. With such a wide choice of companies, investments and saving tools the customer can be reassured that they are not simply being provided with a standard recommendation – and are getting personalised advice.

To ensure you do get personal advice your financial adviser will collect certain details about you and your circumstances to enable him to advise you. Remember to be as open and honest as you can, because the adviser’s recommendation will be based on the information you provide.

All financial advisers have to provide their customers with the relevant important disclosure documents, detailing the following: information on services provided by the firm, how the firm is paid for the business it conducts, their complaints procedure, Data Protection and coverage under the Financial Services Compensation Scheme (FSCS). You can ask to see our disclosure documents at any time, simply contact us for these.

What protection do I have?
Your adviser will always endeavour to ensure the products recommended are suitable for you.  When the adviser is advising you on regulated products (including investments, insurance and some forms of mortgages) you have the protection of the Financial Ombudsman Service (FOS) and the Financial Services Compensation Scheme (FSCS).

If you are unhappy about the advice or service you have received you should firstly contact the firm that provided the advice or service. This gives them the chance to put things right and/or to provide their own version of events. Should you remain dissatisfied you may be entitled to refer your complaint to the FOS who will investigate the complaint independently and make a ruling. The FOS work with customers and financial advisers to resolve a complaint, and when they do have to make a ruling it is binding upon the firm. If you wish to register a complaint against our firm our contact details can be found on the contact us page of the website. A summary of our internal complaints handling procedures for the reasonable and prompt handling of complaints is available on request and if you cannot settle your complaint with us, you may be entitled to refer it to the Financial Ombudsman Service at or by contacting them on 0800 023 4567.

If you try to submit a complaint to a firm and the firm is dissolved, or unable to meet its obligations, you may have recourse to the FSCS (Financial Services Compensation Scheme). This service is funded by levies on firms that are authorised by the Financial Conduct Authority to protect customers where firms have closed or gone into liquidation.

Anything else I should know?
Some financial advisers do give advice on products that are not regulated by FCA – such as general taxation and some Buy-to-Let mortgages. Your adviser will explain to you when you are receiving advice on an unregulated product. It is important you are happy with the advice as you may not have the added protection of the FOS or FSCS when dealing with some unregulated products.

Preparing to meet your Financial Adviser
Our independent financial advisers will arrange an appointment to meet you at the most convenient time for you, this can be day or evening, depending on your schedule such as work. Our advisers will meet you at a location convenient to you, such as in our office, at your home or at a coffee shop etc.

Before your meeting it is a good idea to gather together as much information as you can, such as, details of any existing policies you may have, how much you earn, details of any dependents, details of any loans or debts you may have.

The adviser will then explain to you how they are paid and by whom and how much their expert advice will cost.

You will be asked to complete a "fact find", where all of your details will be held for the adviser to refer to. They will ask what you would like to achieve, understand your income and outgoings, so they are best placed to give the best advice.

After this they will go away and work up some recommendations for you. This can take from one day to a few weeks. They will research the solutions that best meet your needs and consider your tax situation.

If you decide to take up one of their recommendations and make a purchase its worth remembering that many products come with a "cooling off period" that allows you to change your mind at an agreed time.

Pembrokeshire Mortgage Centre Ltd trading as County Financial Consultants is Authorised and Regulated by the Financial Conduct Authority. Financial Services Register Number 479220. Registered in England & Wales, Company Number 4680558.

Registered Office address: Sea View, Cambrian Terrace, Saundersfoot, Pembrokeshire, SA69 9ER. Trading address: as per our registered office.

The guidance and or advice contained within this website is subject to the UK regulatory regime and is therefore primarily targeted to customers in the UK.

© Pembrokeshire Mortgage Centre Limited trading as County Financial Consultants, 2017. All rights reserved.

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01834 815062

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Sea View, Cambrian Terrace, Saundersfoot, Pembrokeshire, SA69 9ER